Logitech G – G:Inside Event

In February 2026, Logitech G hosted a one-of-a-kind international event at its headquarters in the EPFL Innovation Park in Lausanne: the G:Inside. The perfect occasion to unveil the Pro X2 Superstrike in exclusive preview — a gaming mouse set to be a game-changer in the world of competitive gaming. And to make it count, Logitech G trusted Vojood to orchestrate the influence coverage of the event across French-speaking Switzerland.

Our mission: select and mobilise the right content creators — ones who speak authentically to their communities, whether gaming, tech or lifestyle. On the day, we also provided hands-on support to the Logitech G team through PR and event management, welcoming and guiding press and a first selection of creators for an exclusive visit. In the afternoon, a second group joined for a creator-tailored express tour.

In total, 15 creators took part in the G:Inside, with profiles as varied as they were complementary: gaming and tech heavyweights like Jérémy Dufour (@jeremydufouryt), ItsCet (@its_cet) and Shine (@leshine10), alongside lifestyle creators with strong audiences such as @samsjump, @anounouuu, @EliasNieto and @GoodGreeg.

Alongside the event itself, we handled the production of all official content: a recap video, GIFs and a full photo series covering every visit of the day.

The campaign in numbers:

• 15 content creators mobilised
• 100+ pieces of content produced
• ~2 million people reached
• 2.85% engagement rate
• 300+ event photos, 1 aftermovie and multiple GIF and video assets