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BCV

Parlez-vous Vaudois ?

🏆 Winner in the CREATION 2024 category

Contexte

Do you know what brings our agency, a cantonal bank, and the residents of the Canton of Vaud together? Language, of course! Specifically, the beautiful Vaudois dialect.
 

The BCV (Banque Cantonale Vaudoise) partnered with Vojood for a new campaign to create a social media series format that would be engaging and resonate across all generations. BCV’s goal was to further establish an image of closeness with the residents of the Canton of Vaud. Through a series of videos, the idea was to inspire Vaudois people to comment, like, and share content that reflects the cantonal identity, its typical speech, slang, and expressions.

 

The result? Sixteen vox pop videos produced by Vojood and directed by Nightcall Studio, adapted into 9Ă—16 and 16Ă—9 formats for Instagram, Facebook, and YouTube distribution. Hosting the series were Mathias Thalmann and CĂ©dric from  @çajoueoubien.ch, known for their love of wordplay and the Swiss Romand dialect. These influencers roamed the streets of Lausanne to quiz locals on the region’s characteristic words and expressions.

 

Designed as impactful organic content, the videos were shared on BCV’s channels between January 2023 and December 2024, then amplified as ads to attract a new local audience with catchy hooks and a distinct visual identity.

 

The campaign was also awarded a CUBE in the CREATION category at the 2024 Meilleur du Web awards.

ACHIEVEMENTS

  • Concept Creation
  • Influencer Casting
  • Video Production
  • Project Management and Monitoring
  • Strategy and Implementation of Campaigns on Meta (Facebook & Instagram) and YouTube

Project presentation video (in french)

Video Campaign (Facebook & Instagram)

Cosse
Ruclon
Boratter

Version YouTube

Cosse
Batoille
Boratter
Bouéler
Cramine
Crotchon
ĂŠtre sur le balan
Fricasse
Gniaf
Rioule
Ruclon
Traclet
Ouatasse
PĂ©cloter
Petchi