BCV – Je Gère 2.0

BCV (Banque Cantonale Vaudoise) wanted to go for round two with young people (18 to 30 years old) in the Canton of Vaud through a new digital campaign on social media. The goal? Strengthen the visibility of its brand, services, and benefits. Because when you’ve got a good idea, you run it back.

For this second edition, the concept brings back the legendary Thug Life Meme and its iconic pixelated sunglasses. These shades, the ultimate symbol of self-confidence, appear when you handle a situation like a boss… or when you’re just pretending to. The message? Young people already have enough to juggle in their daily lives (their apartment, their studies, their social life, their mental health…). So when it comes to their finances, they might as well let BCV handle it.

Vojood designed and produced a campaign of 16 videos distributed on Instagram, Facebook, YouTube, and Snapchat. Yes, 16. Because 14 was good, but 16 is better.

Through a casting organized by Vojood, 6 young people from the Canton of Vaud were selected to star in the campaign – including one returning cast member from the first edition who proved they really had it handled. With complete creative freedom, they tell real-life situations from their daily lives in the “POV” style – TikTok’s reigning format. Spoiler alert: sometimes they handle it, sometimes… well, they don’t. 

After editing by our team, the videos were deployed across the various advertising platforms.