BCV – La Banque Qui Me Ressemble

BCV (Banque Cantonale Vaudoise) wanted to communicate its brand, services and advantages more strongly to young people (14 to 34 years old) in the Vaud Canton through a digital advertising campaign on social networks.

Vojood designed and produced an advertising campaign, which could be translated as “The Bank that looks like me”, consisting of 5 videos on the Instagram, Facebook and YouTube social networks.

5 videos in Q&A mode on topics related to the bank; questions asked to several inhabitants of the Vaud Canton on their identities, preferences and habits.