BCV (Banque Cantonale Vaudoise) wanted to communicate on its official partnership with the YOG2020 in Lausanne (Winter Youth Olympic Games 2020) with an influencer campaign on Instagram.
Vojood has set up a campaign with 22 influencers in Romandie, with a potential of +400’000 followers on Instagram. The 22 influencers communicated about the “BCV challenge” contest, some of whom participated in the challenge by parodying one of the sports disciplines present at the YOG2020.
- Search for potential and relevant influencers for the client
- Influencer campaign implementation
- Communication strategy