BCV – YOG2020 Challenge

BCV (Banque Cantonale Vaudoise) wanted to communicate on its official partnership with the YOG2020 in Lausanne (Winter Youth Olympic Games 2020) to the public of the Vaud Canton on social networks.

Vojood designed a contest consisting of a challenge on Facebook, Instagram and Snapchat. Communication about the contest was done via an advertising campaign of 4 videos produced by Vojood and broadcasted on the client’s social networks Instagram and Snapchat. The public had to parody one of the 16 sports disciplines featured in the YOG2020 through a video to participate in the contest, bringing out the inner athlete within them.