ZeroWaste Switzerland – Influenceur Campaign

Switzerland is one of Europe’s biggest waste producers. 700 kg per person per year. And while that’s happening, social media keeps pushing people to buy more: unboxings, hauls, shopping routines… viral formats that, without even trying, make you want to consume more and more.

Vojood’s idea was simple: use those same platforms to raise awareness and give people practical tools to produce less waste in their daily lives. Zero Waste Switzerland’s flagship programme, “Zero Waste in 10 Steps”, served as the common thread. 6 content creators each tackled a different aspect of everyday life: food, clothing, everyday consumption, speaking to as many people as possible, each in their own world, in their own way. The result: 6 Reels and their associated Stories on Instagram, content that informs without lecturing, and inspires without guilt-tripping.

Campaign highlights:

• 6 content creators on board
• 6 Reels and their Stories published on Instagram
• +285,000 combined views
• +1,600 likes and +110 comments generated

Beyond the views, it’s the concrete actions that matter: sorting, refusing, reusing, repairing. Small gestures that, multiplied across thousands of screens, make a real difference.