devolo
Magic 2 WiFi next
Context
devolo, a German company specialized in home internet networks via the power line, wanted to communicate on its latest PLC product, the Magic 2 Wifi next. The client’s objective was to establish its brand and this product more strongly in French-speaking Switzerland through a digital advertising campaign. The client chose the digital media wiamedia.ch‘s social networks YouTube, Instagram and Facebook.
Vojood designed and produced a 3-video advertising campaign, with participation of the influencer ahungryblonde, illustrating 3 situations with concrete problems of use that the product can solve at home: teleworking, video streaming and online games. In addition, wiamedia produced an Unboxing & Test video of the product on its YouTube channel.
Achievements
- Concept and story creation
- Video content design and production
- Unboxing & Test video production on the wiamedia YouTube channel
- Campaign strategy and implementation on YouTube, Instagram and Facebook
