McDonald’s – Ovo Rocks McFlurry

As part of the launch of the limited “Ovo Rocks” McFlurry edition, McDonald’s Switzerland wanted to communicate on the launch of this new product via a “surprise ingredient” storyline through a digital campaign on social networks throughout Switzerland.

Vojood designed and produced a national advertising campaign of 3 videos on the client’s Facebook and Instagram social accounts. 3 short stories revealing a McFlurry with the “secret ingredient”, which an orange colored spoon alludes to in reference to Ovomaltine (a well-known Swiss kind of chocolate).