Behind the Taste


McDonald’s Switzerland wanted to communicate the origins and manufacturing processes of their French fries and Chicken McNuggets. The client’s objective was to show the transparency of these 2 products, as well as the fact that they are local products and from local industry (in Switzerland).


Vojood designed and produced a 2-video national advertising campaign in the form of a fun documentary story, showing the entire process of making the fries and Chicken Nuggets until they are cooked in the kitchens of McDonald’s restaurants.


  • Concept and story creation
  • Video content creation and production

Video campaign

French Fries

Chicken McNuggets

French Fries (German)

Chicken McNuggets (German)