McDonald’s – Behind the Taste

McDonald’s Switzerland wanted to communicate the origins and manufacturing processes of their French fries and Chicken McNuggets. The client’s objective was to show the transparency of these 2 products, as well as the fact that they are local products and from local industry (in Switzerland).

Vojood designed and produced a 2-video national advertising campaign in the form of a fun documentary story, showing the entire process of making the fries and Chicken Nuggets until they are cooked in the kitchens of McDonald’s restaurants.