BCV – Pool Party

BCV (Banque Cantonale Vaudoise) wanted to communicate on its official partnership with the Paléo Festival Nyon to the public of the Vaud Canton on social networks.

Vojood designed a contest in the form of a challenge to the public on Instagram and Facebook social networks. Communication about the contest was done via an advertising campaign of 4 videos produced by Vojood and distributed on the client’s Instagram and Facebook accounts. To participate, the public had to imitate through a photo or video their representation of a pool party by highlighting their creativity.