Berdoz – Content Creator Campaign

Berdoz is 40 years of optical expertise across French Switzerland, 20 stores, and one core belief : glasses aren’t just a corrective tool. They’re everyday essentials : for work, movement, going out, living. For their 2025 campaign, Berdoz wanted to take a fresh look at their own communication.

The challenge ? Reaching new audiences, driving in-store traffic, and planting a simple but powerful message : you wouldn’t wear the same shoes to run and to a meeting, so why settle for just one pair of glasses ?

Vojood built a Spring-themed Instagram influence campaign around this conviction. A season where the outdoors call again, days get longer, and the urge to move comes naturally. Ten content creators from Romandy, chosen for their authenticity and closeness to their communities, brought the message to life in their own way : hiking, cycling, screen time, terrace aperos. The result : 12 posts on Instagram, carried by people who genuinely live what they show.

Campaign highlights:

• 10 content creators on board
• 12 Reels published between April and September 2025
• +283,000 combined views (organic and paid)
• +2,200 likes and +2,700 comments generated

Beyond the numbers, these are local communities who discovered or rediscovered  Berdoz through a new lens : their own daily routine. Because the right pair of glasses for the right activity isn’t something you explain. It’s something you live. And clearly, it resonates.