Responsables.ch – Lunch Attitude 2025

A SIMPLE GESTURE FOR A LASTING IMPACT

Since 2020, the “Lunch Attitude” initiative has been encouraging take-away restaurant customers to bring their own reusable containers. A simple gesture, accessible to everyone, to reduce waste at the source. In 2025, responsables.ch – the communication campaign of Vaud’s waste management organizations coordinated by COSEDEC – decided to relaunch this initiative on social media, in partnership with ZeroWaste Switzerland.

In this context, Vojood was commissioned to develop an ambitious digital influencer campaign. The initial brief called for the creation of a few classic content pieces: a static carousel, a map animation, and a video in a restaurant. But at Vojood, we believe that unity is strength. Rather than limiting the project to a few deliverables, we proposed a more impactful approach: mobilizing several French-speaking Swiss content creators to multiply the message’s reach.

The goal? To reach diverse communities across French-speaking Switzerland, promote the gesture of bringing your own container among take-away food consumers, and attract visitors to the interactive map of partner establishments. All while creating authentic content that lives organically as well as through paid promotion.

The campaign in figures : 

• 8 committed influencers
• 6 Reels and 2 Story sets broadcast between April and September 2025
• Over 342,000 combined views (organic and paid)
• Over 132,000 people reached
• Increased traffic to the website and interactive map by 125%
• CTR of 1,44%
• Over 4,500 link clicks

Beyond the numbers, new establishments joined the initiative following the campaign, and most importantly, residents of French-speaking Switzerland adopted the reusable container reflex. Because it’s these small gestures that, combined, make a big difference.

This collaboration with responsables.ch follows an initial social media and influencer marketing project completed in 2022, which was awarded at Meilleur du Web 2022 and Meilleur de la Pub 2023.