La Banque qui me soutient
BCV (Banque Cantonale Vaudoise) wanted to communicate its brand, services and advantages to young people (18 to 30) in the Vaud Canton through a digital advertising campaign on social networks. This was based on the same campaign we produced in 2020, for which we were shortlisted at the Meilleur du Web 2020 in the “Creation” category.
Vojood designed and produced an advertising campaign, which could be translated as “The Bank that supports me”, consisting of 6 videos on Instagram, Facebook and YouTube social networks.
6 videos in Q&A mode on topics related to banking; questions asked to several young people in the Vaud Canton about their identities, preferences and habits. Among the participants, we also worked with influencers from the region including:
Advertising concept design
Video content creation and production
Participant casting and management
Contacts with local influencers