Responsables.ch – Social Media & Influencer Marketing

The regional waste management organizations of the Vaud region wanted to set up a communication campaign on the theme of waste. Gathered under the brand Responsables.ch, the objective of the campaign was to increase awareness, but also to harmonize and reinforce the message on the “5Rs” (Recycle, Reuse, Repair, Renounce and Reflect).

Responsables.ch therefore called on Vojood to create content to feed their Facebook and Instagram social networks with a concept encouraging waste reduction in a deliberately offbeat tone.

The result? The launch in January 2022 of a vast campaign including various informative and educational visuals, ads on Instagram and Facebook, as well as 5 influencers who talked about the project. The campaign culminated in a series of 4 mini-videos “POV games”, where you put yourself in the shoes of a character who has to perform positive waste management actions to earn points.

In a few figures, the campaign generated :

• +25 different ads broadcast on Facebook and Instagram
• +528,500 impressions
• +131,400 likes
• +300 additional followers on Instagram
• Increased traffic on the Responsables.ch website
• new consumption habits