BCV
C'est bon, je gère !
Context
BCV (Banque Cantonale Vaudoise) wanted to communicate its brand, services and advantages more strongly to young people (aged 18 to 30) in the Canton of Vaud through a digital advertising campaign on social networks.
The new campaign, which could be translated as “It’s okay, I’ve got this!”, is inspired by the Meme Thug Life and its famous pixelated glasses. A symbol of self-confidence, they are used in the videos to signify that you can handle something… or not. The idea is to show that young people already have a lot to manage in their lives. So when it comes to their finances, they can count on BCV.
Vojood designed and produced a 14-video advertising campaign on the social networks Instagram, Facebook, YouTube and Snapchat.
It features 6 young people from the canton of Vaud, selected via a casting organized by Vojood. Each was given creative freedom to recount, in the “POV” style so popular on TikTok, everyday situations they have or haven’t dealt with. After being edited by us, the videos were broadcast on the various advertising platforms.
The campaign was awarded in the branding category at the Meilleur du Web 2023 award ceremony.
Achievements
Advertising concept design
Video content creation and production
Participant casting and management
