Shortlist in the Creation category in 2021
Shortlist in the influencer campaign category in 2021
The “Rejoignez-nous” program – which could be translated to “Join us” – of the BCV (Banque Cantonale Vaudoise) aims to train women wishing to return to work after a break in their career, for example due to maternity, to follow their husband or for a professional reorientation.
To increase awareness of this program, BCV wanted to communicate on social networks via a traditional brand content campaign, as well as with an influencer campaign.
The campaign, which ran from August 19 to 30, 2021, also aimed to increase the number of applications and work on the bank’s brand image.
In total, Vojood designed 22 different visuals for the ad campaign, which ran in different formats on Facebook, Instagram and LinkedIn.
As for the influencer campaign, no less than 20 female influencers based in French-speaking Switzerland agreed to participate in the campaign. Via Instagram stories, they communicated in a totally free way about the program.
The campaign in figures:
20+ different ads broadcast on Facebook, Instagram and LinkedIn
20+ influencers talked about the program
Over 580,000 impressions
Over 140’000 covers
Over 40,000 views of Stories accumulated with the influencers
500+ registrations to the information session
Approximately 250 people sent in their applications between September 01 and 06, 2021.
1 cube for the best Branding campaign at the Meilleur du Web 2021 award ceremony
- Advertising strategy and concept creation
- Visual content creation in different formats (static and video, 4:5 and 9:16)
- Campaign set-up, management and optimization on Instagram, Facebook and LinkedIn
- Contact with local influencers