Theodora Foundation – Instagram Filter

For the 8th edition of Happiness Week, which took place from March 20 to 27, 2022, the Theodora Foundation contacted us to create an Instagram filter.

For the past few years, the Foundation has been asking its followers to share selfies for Happiness Week. For each selfie shared, the sponsors of the Foundation commit to donate 20.- to finance a visit of a Doctor Dream in one of the 60 institutions visited. Until now, you had to print a heart mascot of the Theodora Foundation. The Instagram filter we designed offers an alternative way to participate in this action and allows the Theodora Foundation to reach a younger audience.

In total, more than 2’800 photos have been shared, for as many visits of Doctor Dream to hospitalized children or in specialized institutions.